Erica Tracey Hirshfeld has built a respected career in design and media production entirely on her own terms. She is the Head of Production at Trollbäck & Company, one of New York’s most prominent design studios. She is also the wife of Peter Schrager, one of the most recognizable voices in NFL media. Two serious careers, one household in Brooklyn, and a deliberate choice to keep almost all of it private.
Most people searching her name are coming from the sports side. That is fair. However, understanding who she actually is requires looking at what she has built, not just who she married.
Where She Comes From
Erica Tracey Hirshfeld grew up in Baltimore, Maryland. Her father is David J. Hirshfeld, an engineer who later became an entrepreneur. Her mother, Sarah Hirshfeld, worked as a school counselor and directed nonprofit after-school programs with a focus on arts education. That combination of business discipline and creative purpose shaped Erica from early on. She grew up in a household where both rigorous thinking and creative expression were treated as equally valuable.
She has a brother named Adam Hirshfeld, who went on to become a lawyer. Erica took a different direction. She enrolled at the University of Michigan and studied Media Studies and Communications. That academic foundation gave her a clear framework for understanding how visual language and storytelling function together, which is precisely what her professional career is built around.
Trollbäck & Company and the Design Career
In 2009, Erica joined Trollbäck & Company in New York City. The firm is a respected design and branding studio known for its work across entertainment, culture, and lifestyle sectors. It is the kind of company that shapes the visual identity of major brands and broadcasters, the work that viewers experience without necessarily knowing who made it. Over time, Erica rose through the organization to become Head of Production.
In that role, she oversees major creative projects from development through delivery. She manages production teams, defines visual direction for brand campaigns, and drives projects that require both creative instinct and operational discipline. Colleagues describe her approach as methodical, inventive, and consistently focused on clarity of message. That is not an easy combination to maintain in a fast-moving industry, and the fact that she has held a senior leadership role for years at a firm of that caliber is worth noting on its own.
Interestingly, there is a natural connection between her world and her husband’s. Peter Schrager built his career in sports media, a field that increasingly depends on sophisticated sports analytics tools and data-driven storytelling to communicate with audiences. Erica works on the production and branding side of that same media ecosystem. Both understand, from different directions, what it takes to hold an audience’s attention.
Meeting Peter Schrager
Erica and Peter met at a media conference in New York in October 2008. Both were building careers in adjacent areas of the media industry. He was developing his presence as a sports journalist and television personality. She was working her way up in design production. They dated for several years before marrying on June 22, 2013, at the Woodholme Country Club in Pikesville, Maryland. The ceremony was intimate. It brought together colleagues from both media and sports worlds.
Peter Schrager, at the time of their wedding, was already well established at Fox Sports and beginning to build his presence on NFL Network. He had co-authored a bestselling book with Victor Cruz and was earning a reputation as one of the sharper NFL insiders in the business. Their shared background in media gave them common ground that most couples in public-facing careers rarely have.
Peter Schrager’s Career and a Major Pivot
Peter Schrager became one of the most visible figures in NFL television as a co-host of Good Morning Football on NFL Network, a role he held from the show’s launch in 2016 through March 2025. The show won an Emmy Award in 2022 for Outstanding Studio Show. During those years, he was also a sideline reporter for Fox NFL broadcasts, covered every Super Bowl for Fox since 2005, and served as an alternate voter for the Pro Football Hall of Fame. His “Flying Coach” podcast with Rams head coach Sean McVay was one of the most downloaded NFL podcasts running. For a full picture of that era in NFL history, Schrager was genuinely one of its most prominent media voices.
Then in 2025,
Erica and Peter have one son, Mel, born in 2017. Peter has occasionally shared moments from Mel’s life on social media, and Mel has shown an early interest in sports, identifying NFL players and teams from a young age. Beyond that, Erica keeps her son’s life firmly out of public view. She does not have a public social media presence. She does not give interviews. The family lives in Brooklyn, and by all available accounts, they keep home life deliberately separate from both careers.
That approach to privacy is consistent with who Erica has always been. The instinct to stay out of the frame while producing serious work behind it is not just modesty. It is a professional orientation. The mental discipline required to stay focused in a high-pressure environment applies as much to media executives as to athletes, and Erica has demonstrated it consistently over a long career.
Why She Stays Private
Some people connected to public figures choose privacy because they have no professional identity of their own. Erica is not that. She has a senior role at a respected New York design firm, a decade-plus track record in production leadership, and a career that predates and operates independently of her marriage. Her choice to stay out of the public eye is therefore a genuine choice, not a default.
She also comes from a family where education and service were central values. Her mother ran nonprofit arts programs. Her father built a business from an engineering background. Neither of those career paths is built on visibility for its own sake. Erica absorbed that ethic and carried it into her own work.
Two Careers, One Direction
Erica Tracey Hirshfeld and Peter Schrager represent an unusual pairing in sports media circles. He is on camera, analyzing the NFL, covering drafts, and now building a new chapter at ESPN. She is behind the camera, building visual identities for brands and leading production teams through complex creative projects. Both of them understand the mechanics of media at a level most people in their respective roles do not. Furthermore, both have built their careers through consistent output over time rather than through single breakthrough moments.
That is a reasonable way to look at what Erica Tracey Hirshfeld has done. She is not famous. She did not seek to be. However, what she has built at Trollbäck & Company, the marriage she has maintained through two demanding careers, and the household she has created in Brooklyn are all products of real effort and clear values. That story holds up on its own without needing her husband’s name to carry it.
